Updated: Oct 3, 2019
Brooklyn - Bronx native T Banks and Spanish are the brainchild behind the new urban brand called Godsville. Godsville was launched in 2018 and the collection consist of primarily colorful, playful & vintage pieces like T-shirts, hats, jackets, jogging suits, and more. Godsville, is a lifestyle brand built on hard work, faith, and consistency.
T Banks states, The meaning behind everybody lives in Godsville is all about representing the highs and lows of life. No matter Rich or Poor... “We All Live in Godsville”.
Pressed caught up with T Banks to talk about the creation and vision behind the Godsville brand..
PRESSED: Can you introduce the people behind Godsville to our readers and tell them how you guys fit into the big world of fashion.
TBANKS: T banks and Spanish are the people behind the “Godsville” Brand... We continuously put our thoughts together to bring a vision to fashion which allows all people to wear our clothes regardless of social status...
PRESSED: Explain the inspiration behind your current collection, design process and where the ideas of the name originate from?
TBANKS: When we gather a new idea individually we come together and discuss it and then bring it to life by putting every idea on paper. We try to keep and open mind which includes all variations of art and bring them to life...
PRESSED: Your brand has a tagline that reads, “Everybody lives in Godsville.” Can you explain this further?
TBANKS: The meaning behind everybody lives in Godsville is all about representing the highs and lows of life. No matter Rich or Poor... “We All Live in Godsville”.
PRESSED: Street wear has completely changed over the last ten years. How difficult is it to remain original when streetwear brands seem to emerge daily nowadays?
TBANKS: You want to stay creative with your design process by capturing the eye of your customers. We strive on presenting a culture of merchandise that fits everyone.
PRESSED: Would you say the line is influenced by the hip-hop culture?
TBANKS: Our brand is definitely influenced by the hip hop culture. Hip Hop gives audio art to life’s daily grind. Godsville presents the visual art to go along with the audio.
PRESSED: In the few months that you have been running Godsville, what are the top five important lessons that you learned?
TBANKSl Provide great customer service, be very acceptable to constructive criticism, and ensure all paperwork is proper (LLC, Website). Also, present great quality of clothing and
keep a great work ethic.
PRESSED: How has social media and networking impacted upon the way in which you work, brand and promote yourself today?
TBANKS: Social media is a very unique tool in today's business world. We strategically utilize our marketing plan through various social media platforms. It provides the growth needed for Godsville to become a household name to the world.
PRESSED: Does Godsville currently have any brand ambassadors?
TBANKS: Our ambassadors are Bakeman Global, Sean D, NIna (Ana) and Mr. Terrance (BAM).
PRESSED: Do you think it's important for the brand to have the clothing worn by celebrities?
TBANKS: It’s definitely dope when celebrities support your company. We live in a time where people preach togetherness. So the celebrities maximize our saying of "Everybody Lives in Godsville,” when ordering merchandise.
PRESSED: What piece of advice would you give to someone who’s considering starting their own brand?
TBANKS: Business must be legit and take time out to put forth quality clothing. Trademark all of your designs and identify a core fan base. Keep an open mind and think outside of the box.
PRESSED: Do you have any major plans for your brand in the future? Any future ideas and exclusives you can share with Pressed?
TBANKS: We are currently listening to presentations from distributors. We plan to present the Godsville brand worldwide.
PRESSED: Where can people purchase merchandise? Will it be in stores?
TBANKS: You can purchase online at www.godsvillenyc.com. We will be bringing
Godsville to several stores in NYC, Greensboro, Charlotte and Atlanta in the summer of 2019.