Former So So Def Staff Music Producer "Bigg Vic"

Updated: Oct 3, 2019

Served as a staff producer at So So Def Recordings, dedicated to the future of internet marketing, music, film, Victor "Bigg Vic" Newton brings an accelerated pace of diverse talents.

With over 25 years in the music industry, 10 years of Internet Marketing expertise and product creation, Bigg Vic has successfully built a coveted model for aspiring producers, novice filmmakers and photographers. In addition to his music and marketing experience, he has moderated on several entertainment panels and offers consulting expertise to aspiring recording artist, producers, independent record labels, and start up small business owners.

During his career, he has earned Feature Producer credits from notable PMP Worldwide and mentions by Propellerhead Reason team in Sweden. In 2010, BV was a nominee as Director of The Year by the South Carolina Music Awards.

Victor is fueled by a tenacious attitude for success, and is not easily wavered by the music industry's highs and lows. His work ethic and dedication has shown that he exceeds expectations to get the job done. These multi-faceted talents are sure to propel him into a lasting career.

Check out interview....

Let's start from the beginning of time when you bought your first piece of equipment that let you know you were serious about music.

BIGGVIC: My first piece of equipment was a Ensoniq Eps 16 plus it was the next best thing back in the days to having a Ensoniq ASR 10. That was the sampler RZA used to make a majority of Wu Tangs album. I remember going back home to Connecticut to buy that EPS 16 plus. I was short about $300 from buying it, so I borrowed the $300 from my uncle. He must have saw the fire in my eyes because he parted with that $300 and I was off to New London, Connecticut to buy it from a music store that had a used one for sale. I literally drove from South Carolina to my hometown Bridgeport, Ct. another couple hours to New London, Ct. I was young and hungry.

In your opinion what are some of the most important steps to making a beat?

BIGGVIC: The most important steps to making a beat in my opinion would be to decide what type of feel you are going for, once that is decided for me drum selection is critical because it is the backbone to every production created.

Your bio states you are a So So Def Producer. Briefly explain how this all come about and some of the artist you’ve produced for.

BIGGVIC: I am a former So So Def staff Music Producer. I initially got this situation through a YouTube video I created and submitted as a video response to a mixtape, Jermaine Dupri was working on with a new artist he had signed named Q The Kid. JD had recently did a deal with Tag Records where he was made president and needed new music for Q Da Kids project, so I sent over a YouTube video response to his YouTube video he posted. Everyone else submitted music through the email address he gave out. Long story short I was one of 2 producers that was selected and given a production deal and publishing deal through So So Def and EMI Records. I was with the label for 4yrs. I’ve worked with Q Da Kid, Dondria, Muggsy Malone, Sharissa just to name a few. And several independent artists.

A lot has changed from a technology standpoint during the past 20 years. How has that affected your process?

BIGGVIC: The change in technology has really helped me tremendously because I’ve been able to really build a brand for myself and get my music to artist faster than ever before. Music equipment is now much cheaper and can be found in computer software hence the reason there are so many up and coming music producers. Nowadays all you need is music software and a laptop and you’re off to the races. Hardware back in the days was so expensive which is the reason there were very few producers back then. So technology has been a blessing and a curse for some veteran producers.

What pushes you towards the boom bap, more than any other sub-genre of Hip-Hop?

BIGGVIC: I come from the boom bap era, I grew up off the East Coast music. So I was highly influenced by artists like Redman, EPMD’s, KRS ONE’s , Rakim, Slick Rick, Gangstarr. Mobb Deep, etc. So I really have that sound rooted in me coming from the late 80’s to 90’s. That sound always felt good to me and still does to this day. It’s that gritty authentic sound that has always made my heart stay connected to the music.

Can you tell us about your inspiration for beats, what gets you going? Who are your influences?

BIGGVIC: A lot of times I can just be in a certain mood and get inspired to create. My ears are always listening to different sounds that could inspire me to make something epic. My influences would probably be producers like Dr. Dre, Erick Sermon, Dj. Premiere, Buckwild, the late great J. Dilla and Pete Rock. I’m a old school head with a new school ear.

Who have you been working with in the studio recently? Can you share any details?

BIGGVIC: I’ve been working with a young talented female artist who goes by the name of Melodik Tonez. I’ve produced a couple of records for her new project coming out this year. I’m also directing the visuals for her EP and promotional campaign. Shout out to Full Circle Management.

Any advice for young producers putting in work and trying make a name?

BIGGVIC: My advice to up and coming producers would be to study your craft. Learn the business of music. It’s 10% show and 90% business so make sure you learn the internal workings of the business. And don’t be afraid to try something new. Every one who was ever great tried something new that seemed different from the norm and it paid off.

So what can we expect next from Big Vic? Any details on what you'll be working on next?

BIGGVIC: I’ll be making a directorial debut this year behind the camera, also releasing an instrumental album, as well as a book telling my story and my journey. I’m excited about what I was able to build throughout my career in the entertainment business. My motto is Always Hustle, Never Stop Growing. Thanks for having me.

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