Updated: Jun 30
Everyone knows DJ D-Tec name and is one of the members of The World Famous Super Friends DJ crew based out of Atlanta GA. DJ D-Tec has become a fixture in the clubs, streets and did mix shows for over 12 years on radio stations like WWDM and WXBT. DJ D-Tec is one of the most-sought-after DJs in the music industry.
We caught up with one of the Coalition DJ's "DJ D Tec" to talk about being Behind The Technics, Radio, A Hispanic male in America and more. Check out interview below!
PEM: Who or what inspired you to chase the dream? Was there a song or dj in particular that inspired you to become a DJ?
DTEC: I never thought about being a dj... The DJing aspect came from out of nowhere, I was just buying cassette tapes and records, cause I loved music. One day when I was a young kid I went to visit my older cousin and he was practicing on his turntables. I thought It was so cool watching him cutting and mixing the music. It was so dope! I'm not saying this what inspired me to become a DJ, but it started me to get involved with the music more and I wanted to do what he was doing.
PEM: How did you fall in love with Hip Hop?
DTEC: When I was first introduce to hip hop music I fell in love with it. It was something cool that I can relate to. I instantly became a fan loving the music. Anything you care, love, or have interest in you are going to find out how to pursue it. Like if a man sees an attractive woman he likes, he would want to get to know her a lot more better. That's how it was when I first heard hip hop. I was like this is me, something I can relate with. It had me wondering what other type of music and rappers was out there.
PEM: What was your first ever vinyl purchase and first hip hop record you ever played?
DTEC: My first three records I ever brought and played was the Fat Boys, LL Cool J and Run DMC's first album.
PEM: In what way? Explain.
DTEC: A dj is a person who likes music. They job is suppose to find that new music, play the popular music people like, find that next new artist and hit song. What dj's don't understand is that you have to recycle the music. It's going to get old, but then you have to bring something else new in to play it in the mix. A lot of djs not really playing new music they scared to be the first to play it. Back when I was coming up as a dj our job was to find the exclusive music and be the first to play it. Now djs are more scared of not knowing that being the first to play new music makes you stand out to be different. "Like that's a different dj, he plays hot new music". Also, many djs are starting to sound like radio format jukebox, whatever the radio playing the dj is playing it as well. There's know longevity in that, because you're not being original you doing what everyone else is doing. As an dj that's not being effective at all and that's not cool. To be a dj you have to be a trendsetter..
PEM: Yes many DJ's today are scared to break the music and I'm not sure why.
DTEC: They don't understand the true essence of a DJ... A DJ is to be different and create there own lane. When it comes to DJ's such as, DJ khaled there will never be another Khaled . He created his own lane from day one, he kept building it up until it was his brand. Everybody's different as a DJ, you have to figure what works for you.
PEM: As a OG in the game, where do you feel the direction of Hip-Hop is headed?
DTEC: There's no substance... Now, I'm starting to hear more new artist starting to put more substance in their music. To be honest, I really don't see any difference. The only difference is the people in my era are little more mature and family oriented. When I was there age I always wanted to stay lit, so I don't knock this generation and there music. We are living in a time with the social media and new technology where everything is fast from the music to the sound and artist come and fall off quicker then before. So I respect it... I like Desiigner song Panda it's hip hop, but it's not a hip hop record. It's not a Eric B and Rakim, Tupac or J Cole, It's hip hop, but a different type of hip hop.
PEM: You right it's very different, but I couldn't classify it to be hip hop.
DTEC: It's a total different era of time.... At the end of the day it's young guys expressing themselves in there own way. It's no different in how my era of rappers expressed themselves back then. They had little more substance, subject matter and vocabulary. Now, it's more expression and emotions then it is vocabulary.
PEM: You were the go to guy for street marketing and promotions for labels like Interscope, Def Jam Records, CTE, DTP, and Grand Hustle. How did you get involved in the promotions side of things?
DTEC: I started back in 93, a friend of mines name Vern Lodge was a producer he was a good friend with a artist & producer name Lord Finesse. Lord Finesse got signed to Tommy Boy Records, he called us up and said he wanted us to market his music. He sent us a box with posters, videos, cassette tapes and flyers everything we needed to promote. We did a good job promoting his material other labels like what we were doing, so we picked up more accounts with labels to market there stuff. It was something I enjoyed doing especially getting free music, I think that was the best part for me . It was a blessing for me and it helped me network with many artist. I don't regret any of it.
PEM: Off the topic of everything, as an older Hispanic man in today’s society, what are your thoughts of all the police brutally that’s taken place towards many minority males/females across the world?
DTEC: Its something that been going on for years... We have the power of the technology with the cell phones and we can report things more quicker compared to CNN, ABC AND NBC reporting what they want to report. I feel like it's been messed up for a longtime and I don't think it's a right way to fix it. We have to figure out how to change something that's been going on for so many years. It's many people who have been killed by police and never been caught on camera, so it's a war that can't be won physically, it has to be won mentally. As far as the hip hop community, I think we can address the situation a little better in what takes place in our communities. We need to come together as one in using our voices to make a difference..
PEM: Who are some DOPE up and coming artist in your area who are putting the hard work in and that you support?
DTEC: I don't know about the hard work I know what the work is consist of and there's only a handful i can say put in that work. The artist who has great music are Mac, Country C, Mo Beatz, Jay Way Sosa, Smiley face, and 28. There's so many artist out there, you got Backpack Shawty I can go on and on . There's so many dope artist out here that have there own sound and a different way of doing it. I feel like we're in a great space of making great music right now. Nick Grant he's nice, J Cole still doing what he's doing. they not local, but they still from the Carolina's. There's so much talent out here in the Carolina's, I think once we get on we will have a good 10 year run. We have raw talent and it has been watered down to the point it's sounding like another ATL rapper. I think our sound is a little more soulful with emotions, it's just unheard of now. I think on the music side we there , but on the work ethic and business side we're not together on that part yet.
PEM: What advice would you give to aspiring DJs?
DTEC: Love the music... if you in it for the money then it's not going to work for you. You have to be passionate about the music and have an open mind.
PEM: What’s next for the OG and any shout outs?
DTEC: I been working on my music.. I'm not rapping or producing, I'm working on different sounds . I 'm twenty songs deep with the project, I will release a mixtape of different artist from the Carolina's that I've been working with real soon.. Shouts out to The Coalition DJs, all the artist I work with and my family for the support.